by Xinhua writer Cheng Yunjie

BEIJING, Nov. 4 (Xinhua) -- China's Securities Regulatory Commission (CSRC) issued a notice on Sunday, urging fund companies to avoid blind expansion and forbidding them to mislead consumers in marketing or engage in speculative investment. This second notice tailor-made to fund companies this year required domestic funds to strengthen risks controls in liquidity management and to bear in mind the concept of value investment. The document said that fund firms or its employees should "exercise due diligence and make objective and reasonable public comments on investment". Fund firms have been ordered not to expand the scale of their funds six months after the day they issued statements or started promotions for the issuance of new products. General Manager Sun Zhichen with the Principal Asset Management Co. Ltd. of the China Construction Bank said that the move was "a rational and natural decision" of the supervisors in effort to curb market risks. As fund firms currently run more than one-third of the negotiable market valuation of the mainland bourse, Sun said that the notice indicated that the CSRC would rein in new issuances and push fund firms to optimize their investing capability and liquidity management. Latest figures from the CSRC showed that the aggregate equity of China's funds has shot up by nearly 10 percent in more than one month to 3.312 trillion yuan (about 444 billion U.S. dollars) by the end of October, almost quadrupling the figure in the beginning of the year. Although no new funds were issued since Sept. 21, the combined scale of China's 341 funds run by 59 firms has grown by 9.56 percent or 159.1 billion shares to 2.055 trillion shares by the end of October, nearly 2.8 times as much as that in the beginning of the year. Industry analysts attributed the rapid expansion of fund scale to the enthusiastic participation of individual investors. The third-quarter survey on household clients in cities and townships by the People's Bank of China showed funds have taken up25.4 percent of household financial assets, up by 5.4 percentage points over the second quarter. Another report by the Galaxy Securities Funds Research Center identified funds as the most rapidly growing financial sector because its assets have grown by 65 percent annually between 2003 and 2006, leaving far behind insurance, 32 percent and banking deposits 15 percent. Sources with the CSRC said that the fund industry has growing healthily on the whole but there were new phenomena worthy of notice. For instance, some fund companies carry out unjust competition by not fully revealing investment risks, some ignore liquidity risks to go after better ratings and short-term returns while some fund managers enga