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Current Position: English >> Attentions >> 正文
Chinese toys still popular among Russian gift buyers
Updat:Dec 12, 2007   Author:lj   Click:[]

www.chinaview.cn2007-12-11 14:54:24

by Liao Lei

MOSCOW, Dec. 11 (Xinhua) -- "If possible, I would like to have all these toys," says a golden-hair boy Andriy Ivanov, 6, who is grabbing a teddy bear almost his height in the French chain supermarket Auchan on the Ryazansk Street, southeastern Moscow. Most of the toys, from miniature plastic Christmas trees, baskets of glittering trinkets, to The Simpsons dolls piling up at the entrance, have the same brand "Made in China." Chinese toy exports to Russia reached hundreds of millions of U.S. dollars in 2006, taking a considerable share of the Russian market, and many Russians prefer Chinese-made toys as gifts for their beloved ones or friends. "Chinese toys have recorded good sales volume. They are good and the price is reasonable," said Auchan staff Elena, who was reloading the shelves occupied by Chinese toys priced from 44 rubble (1.76 dollars) for a piece of plastic sedan model to 1,780 rubble (71.2 dollars) for a 1:6 radio control Ford ranger. Although there were reports on quality problems of some Chinese toys in the United States and Europe, Russian parents seem to be not so worried. "Russia-made toys, of cause, will be my first choice. But Chinese ones are cheap and their quality is not bad. I will also take some," said Svetlana Kulikova searching for presents for her 13-year-old daughter, who is studying Chinese. "I prefer Chinese toys which are made in factories rather than in some unknown shabby workshops. As for those in the supermarket, they must have passed quality control," she said, pointing at a tiny typed line on the label: The product meets the 2577990 standard of the Russia Federation. Chinese toy makers, however, have further intensified quality control measures to secure shares in the mid-and-low end toy market while striving to take bigger bites in the estimated 6 to 8 billion dollars market of children's products in Russia, which is growing at an annual rate of around 15 to 20 percent. "We have increased tests of raw materials and tightened inspection over the manufacturing line so as to prevent any harmful factors from the toys," said He Bin, general manager of Hexin Toys Co. Ltd based in east China's Zhejiang Province. Hexin, a leading company in the coastal province's southern Yunhe County where some 90 percent of China's exported wooden toys were made, sells some 5 million yuan (about 680,000 U.S. dollars) worth of wooden toys to Russia a year. "Compared with the United States, Japan and European Union markets, our exports to Russia are small and we're trying to catch up by further improving products safety and innovation," the young boss, who is promoting online sale of local-made toys, said in a telephone interview Since August, Chinese government departments,

Last:Chinese quality watchdog chief: China-made toys are safe Next:China's producer prices up 4.6% in Nov. on surging crude oil costs

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